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  <url>
    <loc>https://www.nicvernonsmith.com/american-portraiture</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2018-06-11</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b190694cef372d012ef8968/1528379155675-4C19ZSTRVCABTAZZQRA4/header_image.jpg</image:loc>
      <image:title>United Utilities annual report - United Utilities annual report</image:title>
      <image:caption>I designed both a printed and interactive PDF version of United Utilities annual customer report. Using a variety of UU images and their vibrant colour palette, I created a visually appealing and easy to read layout.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b190694cef372d012ef8968/1528379155675-4C19ZSTRVCABTAZZQRA4/header_image.jpg</image:loc>
      <image:title>United Utilities annual report - United Utilities annual report</image:title>
      <image:caption>I designed both a printed and interactive PDF version of United Utilities annual customer report. Using a variety of UU images and their vibrant colour palette, I created a visually appealing and easy to read layout.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b190694cef372d012ef8968/1528461445022-5M1NBDYRRROMX6D3U4T6/UU_brochure_mock_up_1.jpg</image:loc>
      <image:title>United Utilities annual report</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b190694cef372d012ef8968/1528461456401-A9L88LCVPAGPGEZJAFAM/UU_brochure_mock_up_2.jpg</image:loc>
      <image:title>United Utilities annual report</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b190694cef372d012ef8968/1528461465176-QA3R9FD3HSR5EOWJD8KX/UU_brochure_mock_up_3.jpg</image:loc>
      <image:title>United Utilities annual report</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.nicvernonsmith.com/ibili</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2018-06-08</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b190694cef372d012ef8968/1528368732264-NXIGFQVLMO0ZKROFST6P/image_15.jpg</image:loc>
      <image:title>JHF Communications branding - JHF Communications branding</image:title>
      <image:caption>I created a simple, modern logo design for a communications agency along with a flexible colour palette which was used in the stationary roll-out.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b190694cef372d012ef8968/1528368732264-NXIGFQVLMO0ZKROFST6P/image_15.jpg</image:loc>
      <image:title>JHF Communications branding - JHF Communications branding</image:title>
      <image:caption>I created a simple, modern logo design for a communications agency along with a flexible colour palette which was used in the stationary roll-out.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b190694cef372d012ef8968/1528368805153-373OT37MLA35HXTPO356/branding.jpg</image:loc>
      <image:title>JHF Communications branding</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b190694cef372d012ef8968/1528368831423-QOLWMPVY3N53IBISZR3H/JHF_mock_up.jpg</image:loc>
      <image:title>JHF Communications branding</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.nicvernonsmith.com/the-ruse</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2018-06-11</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b190694cef372d012ef8968/1528367463241-OV8J3HJE70YZFRPGE0JT/header_image+copy_squaure.jpg</image:loc>
      <image:title>AstraZeneca animation - AstraZeneca animation storyboard</image:title>
      <image:caption>I worked on a Procurement Policy animation to be shown to AstraZeneca employees. Using AZ colours and fonts, I created a bold and simple look and feel that brought the information to life. Once the storyboard was signed off, I worked with our production team to help create the final animation.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b190694cef372d012ef8968/1528367463241-OV8J3HJE70YZFRPGE0JT/header_image+copy_squaure.jpg</image:loc>
      <image:title>AstraZeneca animation - AstraZeneca animation storyboard</image:title>
      <image:caption>I worked on a Procurement Policy animation to be shown to AstraZeneca employees. Using AZ colours and fonts, I created a bold and simple look and feel that brought the information to life. Once the storyboard was signed off, I worked with our production team to help create the final animation.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b190694cef372d012ef8968/1528367980545-MHRLMMGG64Z31OJMACME/storyboards_1.jpg</image:loc>
      <image:title>AstraZeneca animation</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b190694cef372d012ef8968/1528367988370-HBJP4PY5DUPUGZ5ZO0YV/storyboards_2.jpg</image:loc>
      <image:title>AstraZeneca animation</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b190694cef372d012ef8968/1528715178433-IADLDFIMA1GOI288CC4Z/image-asset.jpeg</image:loc>
      <image:title>AstraZeneca animation</image:title>
      <image:caption />
    </image:image>
  </url>
  <url>
    <loc>https://www.nicvernonsmith.com/chotto-motto</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2018-06-11</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b190694cef372d012ef8968/1528369418054-WVJZUXIAG1SAGD30WJF9/image_8.jpg</image:loc>
      <image:title>Galaxy Optical branding - Galaxy Optical Branding</image:title>
      <image:caption>We worked on a branding pitch for a new branch of Galaxy Optical - 1010 Direct. I created a simple line based logo to show the speed and simplicity of the order process, an initial indication of brand guidelines and initial ideas as to how the brand would work across a website and printed ad campaign.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b190694cef372d012ef8968/1528369418054-WVJZUXIAG1SAGD30WJF9/image_8.jpg</image:loc>
      <image:title>Galaxy Optical branding - Galaxy Optical Branding</image:title>
      <image:caption>We worked on a branding pitch for a new branch of Galaxy Optical - 1010 Direct. I created a simple line based logo to show the speed and simplicity of the order process, an initial indication of brand guidelines and initial ideas as to how the brand would work across a website and printed ad campaign.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b190694cef372d012ef8968/1528369478150-8GLX4XKJ90PLNAP02D1Y/image_2.jpg</image:loc>
      <image:title>Galaxy Optical branding</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b190694cef372d012ef8968/1528467224894-IX8KRZE9OR3945MZOH56/image_3.jpg</image:loc>
      <image:title>Galaxy Optical branding</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b190694cef372d012ef8968/1528467204750-0S185HQEYIC9QHLKPQ8H/image_3_b.jpg</image:loc>
      <image:title>Galaxy Optical branding</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b190694cef372d012ef8968/1528369506507-BE4BDUCBTHLOJ75R636S/image_5.jpg</image:loc>
      <image:title>Galaxy Optical branding</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b190694cef372d012ef8968/1528369528739-NS161TP8A0A93BAJBWTT/image_6.jpg</image:loc>
      <image:title>Galaxy Optical branding</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b190694cef372d012ef8968/1528467984088-KAK17MV7KKHU0RWD8YM3/image_4.jpg</image:loc>
      <image:title>Galaxy Optical branding</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.nicvernonsmith.com/new-project-1</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2018-06-08</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b190694cef372d012ef8968/1528473481258-AHR7X455ZMCCHJ92V4JL/image_1.jpg</image:loc>
      <image:title>Knicks website - Knicks website</image:title>
      <image:caption>I worked on the initial concepts for Knicks website. The client wanted a bold and friendly site that worked alongside their existing branding and packaging and appealed to women of all ages.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b190694cef372d012ef8968/1528473481258-AHR7X455ZMCCHJ92V4JL/image_1.jpg</image:loc>
      <image:title>Knicks website - Knicks website</image:title>
      <image:caption>I worked on the initial concepts for Knicks website. The client wanted a bold and friendly site that worked alongside their existing branding and packaging and appealed to women of all ages.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b190694cef372d012ef8968/1528380739444-1PEY29QDRZRSMX1DV5M5/knicks_website_1_.jpg</image:loc>
      <image:title>Knicks website - Knicks website</image:title>
      <image:caption>I worked on the initial concepts for Knicks website. The client wanted a bold and friendly site that worked alongside their existing branding and packaging and appealed to women of all ages.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b190694cef372d012ef8968/1528463909566-60IQQUGQS730B1YBJUZ6/image_2.jpg</image:loc>
      <image:title>Knicks website</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b190694cef372d012ef8968/1528463939495-3DVX7CQ86HHNMO9MEVYO/image_3.jpg</image:loc>
      <image:title>Knicks website</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b190694cef372d012ef8968/1528380767137-23TKA1UXBX9CESQMVBZ9/knicks_website_5.jpg</image:loc>
      <image:title>Knicks website</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.nicvernonsmith.com/new-project-2</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2018-06-08</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b190694cef372d012ef8968/1528380905915-KQC8UXVT9PI64WPVESC5/Premierline_header.jpg</image:loc>
      <image:title>Premierline infographic - Premierline infographic</image:title>
      <image:caption>I created this infographic for Premierline. Aside from using the company colour palette, they were very flexible with the look of the graphic so I created an illustrative style with a handwritten font to create an eye catching and fun visual.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b190694cef372d012ef8968/1528380905915-KQC8UXVT9PI64WPVESC5/Premierline_header.jpg</image:loc>
      <image:title>Premierline infographic - Premierline infographic</image:title>
      <image:caption>I created this infographic for Premierline. Aside from using the company colour palette, they were very flexible with the look of the graphic so I created an illustrative style with a handwritten font to create an eye catching and fun visual.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b190694cef372d012ef8968/1528386309123-ZCHMB83FPM9CSFDBV4AN/infographic.jpg</image:loc>
      <image:title>Premierline infographic</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.nicvernonsmith.com/calico-creative</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2018-06-08</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b190694cef372d012ef8968/1528384092277-00KV28IIC2GFKG41U6ZM/c1c771cc8019c942.jpg</image:loc>
      <image:title>Calico Creative - Calico Creative</image:title>
      <image:caption>A collection of personal work, created for my instagram account calico_creative. Most projects are self initiated, helping me to explore my illustration skills and learn new techniques.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b190694cef372d012ef8968/1528384092277-00KV28IIC2GFKG41U6ZM/c1c771cc8019c942.jpg</image:loc>
      <image:title>Calico Creative - Calico Creative</image:title>
      <image:caption>A collection of personal work, created for my instagram account calico_creative. Most projects are self initiated, helping me to explore my illustration skills and learn new techniques.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b190694cef372d012ef8968/1528384097398-CU4BHYLPBPHH3F92E0KX/4d11613d7d02118.jpg</image:loc>
      <image:title>Calico Creative</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b190694cef372d012ef8968/1528384101663-ZKUYBHGLP62VQ7MPLG8W/8c76515afbccaa54.jpg</image:loc>
      <image:title>Calico Creative</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b190694cef372d012ef8968/1528384108893-1J2E0GX1VLG3P1QQIYMP/a226e860708caa54.jpg</image:loc>
      <image:title>Calico Creative</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b190694cef372d012ef8968/1528384104898-0DLOKC1VRWC6LTEC4KJY/91aa04d0c87db5f7.jpg</image:loc>
      <image:title>Calico Creative</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b190694cef372d012ef8968/1528384121947-7HX46CEC639V8S2J4I3K/b422af91097e090c.jpg</image:loc>
      <image:title>Calico Creative</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b190694cef372d012ef8968/1528384140047-ZP5LEYIQZWQ11QNL7I8M/d168098bdd616f10.jpg</image:loc>
      <image:title>Calico Creative</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b190694cef372d012ef8968/1528384144918-BNFREBMA494R8MRHESXM/f2c13d593a6f2742.jpg</image:loc>
      <image:title>Calico Creative</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b190694cef372d012ef8968/1528384150208-38CE76WLUTROAGSWC2LK/fd3b456275d0aa54.jpg</image:loc>
      <image:title>Calico Creative</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.nicvernonsmith.com/new-project-3</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2018-06-08</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b190694cef372d012ef8968/1528383998200-QJHV93O5SLFXO18UGJV7/invite_header.jpg</image:loc>
      <image:title>Wedding invitations - Wedding invitations</image:title>
      <image:caption>These wedding invitations were based on the couples love of all things geometric.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b190694cef372d012ef8968/1528383998200-QJHV93O5SLFXO18UGJV7/invite_header.jpg</image:loc>
      <image:title>Wedding invitations - Wedding invitations</image:title>
      <image:caption>These wedding invitations were based on the couples love of all things geometric.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b190694cef372d012ef8968/1528464398276-THCP0HOPEQGQIQ8PJGF1/invite.jpg</image:loc>
      <image:title>Wedding invitations</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b190694cef372d012ef8968/1528384043838-60AV2DSLVDAKABOQTZTM/wedding_invite_detail.jpg</image:loc>
      <image:title>Wedding invitations</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b190694cef372d012ef8968/1528464243520-A986G7AV48MA7ZHJAU97/RSVP_cards.jpg</image:loc>
      <image:title>Wedding invitations</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.nicvernonsmith.com/brine-pickles</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2018-06-08</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b190694cef372d012ef8968/1528471954791-9AA39QYQUUAD3X3KECY1/iChoose_1.jpg</image:loc>
      <image:title>iChoose packaging - iChoose packaging</image:title>
      <image:caption>iChoose have created a range of glasses with interchangeable sides, allowing the customer to order one pair of lenses, with any number / combination of sides. I created packaging for the glasses and sides to be sent out in. As well as creating 3 design options, I also wrote the copy for all aspects of the box.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b190694cef372d012ef8968/1528471954791-9AA39QYQUUAD3X3KECY1/iChoose_1.jpg</image:loc>
      <image:title>iChoose packaging - iChoose packaging</image:title>
      <image:caption>iChoose have created a range of glasses with interchangeable sides, allowing the customer to order one pair of lenses, with any number / combination of sides. I created packaging for the glasses and sides to be sent out in. As well as creating 3 design options, I also wrote the copy for all aspects of the box.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b190694cef372d012ef8968/1528471961421-C0Q28X65HPFIW2SYPUOE/iChoose_2.jpg</image:loc>
      <image:title>iChoose packaging</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b190694cef372d012ef8968/1528471983534-GXFS8GXU943IRNXXXZAQ/iChoose_6.jpg</image:loc>
      <image:title>iChoose packaging</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b190694cef372d012ef8968/1528379245896-A31T7MCMF4WFXHF2NXG2/iChoose_header+copy.jpg</image:loc>
      <image:title>iChoose packaging - iChoose packaging</image:title>
      <image:caption>iChoose have created a range of glasses with interchangeable sides, allowing the customer to order one pair of lenses, with any number / combination of sides. I created packaging for the glasses and sides to be sent out in. As well as creating 3 design options, I also wrote the copy for all aspects of the box.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b190694cef372d012ef8968/1528471969961-01COHSC59QX67Q2GKFZX/iChoose_3.jpg</image:loc>
      <image:title>iChoose packaging</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b190694cef372d012ef8968/1528471973999-IEDWGCW6AL5KQJ45ZI0U/iChoose_4.jpg</image:loc>
      <image:title>iChoose packaging</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b190694cef372d012ef8968/1528471977667-NUWTJ0B5479DXYSTYY8E/iChoose_5.jpg</image:loc>
      <image:title>iChoose packaging</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.nicvernonsmith.com/death-by-xoko</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2018-06-11</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b190694cef372d012ef8968/1528379341964-U4GTCCPMK7OS30E94DJG/header_image.jpg</image:loc>
      <image:title>Fundamentally branding - Fundamentally branding &amp; packaging</image:title>
      <image:caption>I've worked with new start-up Fundamentally from the very beginning. I initially created a logo, then packaging and a full brand to sit alongside the 'pure fresh flavour' ethos of the company. As well as creating brand guidelines, I have designed a presentation booklet which is passed on to prospective stockists, as well as creating a website through Squarespace. More recently I have been working on a refresh for the packaging, using bold 'splashes' of colour across the front of the jars to help the different flavours stand out to the customer.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Fundamentally branding - Fundamentally branding &amp; packaging</image:title>
      <image:caption>I've worked with new start-up Fundamentally from the very beginning. I initially created a logo, then packaging and a full brand to sit alongside the 'pure fresh flavour' ethos of the company. As well as creating brand guidelines, I have designed a presentation booklet which is passed on to prospective stockists, as well as creating a website through Squarespace. More recently I have been working on a refresh for the packaging, using bold 'splashes' of colour across the front of the jars to help the different flavours stand out to the customer.</image:caption>
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      <image:title>Fundamentally branding</image:title>
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      <image:title>Fundamentally branding</image:title>
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      <image:title>Work - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Work - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Work - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Work - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Work - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Work - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
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      <image:title>Work - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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    <lastmod>2023-11-21</lastmod>
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